These tools always look so nice and sophisticated. However, who can use their full potential? In most cases clickheat maps will do the job.
Interesting though…
This page is probably not a winner of UX Design of the Year, however its approach to scrolling and background is worth looking into (even though it looks messy in this particular application).
Awesomeness is hugely underrated discipline in UX.
There are million of ways how to be awesome, here is for example one way pronounced in bullet-point plan from Zappos.
- Deliver WOW Through Service
- Embrace and Drive Change
- Create Fun and A Little Weirdness
- Be Adventurous, Creative, and Open-Minded
- Pursue Growth and Learning
- Build Open and Honest Relationships With Communication
- Build a Positive Team and Family Spirit
- Do More With Less
- Be Passionate and Determined
- Be Humble
These are all fairly high-level and it is a good move. What counts is that you don’t see anywhere rules like “links should be blue and underlined”, which are mere technicalities - and don’t have to be valid everywhere.
Current UX field in Czech environment is highly focused on these kind of rules, on usability as such. Noone aims to produce great websites and who is, thinks, that being awesome equals being usable.
My intent, however, is to make websites that surprise users, delight and defend them. That will work great on all devices and won’t bother users by offerring unnecessary choices. And as for usability? That should be the basics.
